About
Ulrika is an award-winning Group Creative Director based in New York City. She currently resides at Yard NYC where she leads the creative department.
In 2015, Ulrika co-founded Herb Essentials, a Cannabis infused skincare brand available in 90+ stores across the US, Canada, and Europe and has been featured in WSJ Magazine, Financial Times, W Magazine, Elle US, Self Service Magazine, Forbes, and many more.
Apart from a Grand Prix and Gold in Cannes Lions, a White Pencil in D&AD impact and a gold trophy in the Andys, her work has been recognized by the One Show, D&AD, The Webbys, Awwwards, FWA, British Arrows, Guldägget (Swedish equiv. to the One Show), Cristal Festivals, Epica Awards, Eurobest as well as other international and national award shows.
Her work has been featured in all major industry outlets such as Lürzer’s Archive, Creativity Online, AdAge, as well as The New York Times, USA Today, The New York Post, Architectural Digest, Fox News, and many, many more.
Work experience
Group Creative Director, Yard NYC, New York, Presently
Creative Director, Firstborn, New York, 2017-2018
Co-founder, Herb Essentials, New York, 2016-
Creative/Copywriter, Droga5, New York, 2015-2017
Creative/Copywriter, The Bull-White House, New York, 2014 -2015
The Bull-White House was founded by Matthew Bull, previously CCO at Lowe & Partners Worldwide, in 2011. Clients included Corona Extra, Bowers & Wilkins and Go! Veggie.
Creative/Copywriter, Forsman & Bodenfors (F&B), Stockholm, 2011 - 2014
Creative Intern, BBH, New York, March 2011 - April 2011
Junior Creative, Garbergs, Stockholm 2009 - 2010
Education
Advertising/Copywriting, Berghs School of Communication, Stockholm, 2010 - 2012
Berghs School of Communication is the world’s leading creative school for the advertising industry (along with Miami Ad School).
Other
Guest lecturer in Advertising at Berghs School of Communication, Stockholm, 2012 and 2013.
Guest lecturer in Digital Craft and UX at Hyper Island, Stockholm, 2013.
Speaker at Cannes Lions Festival of Creativity, 2013