Because of life, we made LifeWear

Background
The first-ever global UNIQLO campaign, The Science of LifeWear, was a meditation that asked questions to provoke consumers to think about why we dress like we do. For the follow-up, UNIQLO wanted to provide some answers. UNIQLO designs all their clothing to serve a specific purpose—a purpose inspired by life.

Idea
A campaign that revealed what had inspired UNIQLO to design their Wireless Bra, AIRism and Distressed Denim.